In between Ford occasions and the Ford dealerwebsite we managed to squeeze out this Ford maintenance website. Its a website where we try to convince Ford drivers to get their service checks done at a Ford rapid service dealer. Its much cheaper and its from Ford. On this website you can fill in your license plate number and Ford will send you a cost estimate for your next service. In the first month after the lauch The online maintenance tool had a total conversion rate of almost 80% Not only the service estimate converted, but also the extra offer: A chance to win a TomTom. I was again responsible for all visual design, functional design, interaction design and conversion optimization techniques.
I still need to read this
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