Design director

In between Ford occasions and the Ford dealerwebsite we managed to squeeze out this Ford maintenance website. Its a website where we try to convince Ford drivers to get their service checks done at a Ford rapid service dealer. Its much cheaper and its from Ford. On this website you can fill in your license plate number and Ford will send you a cost estimate for your next service. In the first month after the lauch The online maintenance tool had a total conversion rate of almost 80%  Not only the service estimate converted, but also the extra offer: A chance to win a TomTom. I was again responsible for all visual design, functional design, interaction design and conversion optimization techniques.

The new dutch Ford occasions website is (after a half year of  hard work) online. At Ford A1 you can browse trough all available Ford Occassions in the Netherlands. As the creative lead on this project, I was responsible for the complex interaction design, functional design and visual design. The technical development was done by Auto Interactive and project management by Yorick Wolf. Please take a look at the rest of the Ford A1 site. I will post some early sketches soon.

More to come: The relaunch of the 150+ dutch Ford dealer websites and Ford maintenance website.  Both amazing large and complicated projects that I have been working on for the last year.

Some new work again on the portfolio page.  This time its for Adez. I will try to explain what my role was on this project. Adez has been working on rebranding their product of soy and fruit drinks. and my job was to redesign the website.

Somehow they didn’t want to invest much in the website because there was no more budget anymore. ( It was all spent on the TVC)  With the small budget in mind I refreshed the website design. added a grid, some standard templates, and removed all the old stuff that had been added to the old website during the last years. Besides removing outdated elements. I wanted to add some flash smoothness. The old websites was built on asp and I personally think it looked like crap. So I chose to build everything in flash.

Presenting a flash website to a major client is tricky, especially if this client wants to be found on google. You know the blah blah. So after some investigation I convinced Unilever (and our main developer) to build our site with the Gaia frame work. Gaia’s SEO Scaffolding is as simple as clicking a button and has an elegant and unique solution of using a single XHTML file which serves as both the data source and the embed page for each page in your site. The final result was a slick looking website (compaired to the previous one) without costing a lot, and built on this latest flash technology. We also added background videos and smooth transitions. I am happy with the final result. are you?

By popular demand I re-posted my Allah Heijn poster. I’m getting so many visitors trough google looking for the Allah Heijn poster. It used to be on my portfolio site interactivo but that website I’m not using anymore. So now I decided to upload the poster and show it again. But remember. This poster is NOT meant as an insult. This poster is an image of how I think people (dutch citizens) feel about the fear for the Islam. Very nearby and even in your neighborhood supermarket. Which is of course not the case. This poster has nothing to do with the work of Tarik Sadouma. I didn’t know about his work at the time.